Celebrity and notable watch spottings — the main Spot.Watch feed.
NEW VIDEO
A quick try-on look at the M7, a 40.5mm sandblasted steel sports watch with an enamel lacquer dial, BGW9 lume, and a Miyota 9039 inside. Worth a look if you’re curious how that compact 48mm lug-to-lug and tapered FKM rubber strap actually sit on the wrist.
Why this watch, on this wrist?
NEW VIDEO
The maison names the crafts and the Venice dates, and nothing else.
Vacheron Constantin’s video, posted on 28 August 2026, teases six concept watches under the title Métiers d’Art Tribute to the Animal Kingdom, on display in Venice from 1 to 30 September.
The accompanying text places the group within the maison’s “One of Not Many Crafts” programme and lists six disciplines: gold embroidery, feather work, wood marquetry, glass sculpting, paper sculpting, micro-origami. It doesn’t specify which craft corresponds to which watch.
No calibres, case details, edition sizes, or prices. No captions accompany the video, leaving only the description. A study in restraint: what the maison chooses not to reveal.
Source: announcement
Why this watch, on this wrist?
NEW VIDEO
A silent, music-only film from Formex's YouTube channel, uploaded August 27, 2026.
The film has no narration, just music and ambient sound, so all specs come from the description under Formex’s video, not from the footage.
The description lists three engineering updates: a screw-down crown paired with the brand’s patented Case Suspension System, a COSC-certified Sellita SW200-2 Power+ with a stated 65-hour power reserve, and a revised patented butterfly clasp offering up to 6 mm of tool-free adjustment.
Three dial options are listed, Blue, Alpine White and Radiant Bronze, and the watch is described as orderable now. Price, water resistance, and date complications are unlisted.
Source: announcement
Why this watch, on this wrist?
WATCH STORY
The British microbrand details its collaborators, its workshop, and its jokes, while leaving the spec sheet largely blank.
Start with the names. On Studio Underd0g’s 02SERIES collection page, the Gen2 field watch comes in four colourways: Nightshade, Red L0lly, Pink Lem0nade, and Steffany Blue. Each lists the same sparse specs: “Ø37.5mm • Manual • Gen2.” That’s it. No movement reference, power reserve, or water resistance. The colour gets a name. The calibre goes unmentioned.
At first glance, it looks like a brand hiding behind personality. Read the copy again, and a sharper intent emerges.
Studio Underd0g’s homepage opens with a statement of intent that is unusually direct for a microbrand. “At Studio Underd0g we’re proud to be in the vanguard of contemporary British watchmaking,” it reads. The brand says it values what matters in watchmaking tradition, naming detail, finish and quality, while rejecting what it calls “stuffiness, pomposity and the reluctance to try anything new.”
That sentence is doing structural work. It sorts watchmaking tradition into two piles, one to keep and one to bin, and places the brand’s tone firmly in the second. Every watermelon dial and lowercase zero follows from that division.
The 02SERIES copy applies the same logic to a specific reference point. The series, the collection page says, “tips its hat to the Dirty Dozen field watch, a classic built for utility, before wandering off in its own direction,” and calls the result “an Underd0g take on a time-honoured original.” Homage, then divergence, stated out loud rather than smuggled in.
The lineup is small and legible. Per the maker’s site, the core is the 01SERIES chronograph, the 02SERIES field watch, and the 03SERIES monopusher, sold with a line of pure compression: “Double the complication. Half the pushers.” The sold-out Alliance 02 pocket watch is described on-site as “A world first, luminescent pocket watch.”
The homepage also announces a manufacturing move. “After five years of doing the last thing the watch industry ever expected, we’ve done it again, bringing assembly fully in-house, in the heart of Great Britain.” The workshop has a name, The D0ghouse.
Note what that sentence gives and what it withholds. “Five years” is a relative timeframe, not a calendar date, and the pages captured here, the homepage, the 02SERIES collection page and a snippet of the About Us page, do not publish a founding date. About Us names the founder as Richard Benc, in a passage about hunting for a business name where “the best of those names were all taken.” Only a search-engine snippet of that page was retrievable in this pass, so treat that detail as partially sourced.
Against that reticence, the collaboration list on the site is exhaustive: H. Moser & Cie’s “Passion Project,” three separate Fears Watch Company projects (The Manhattan, The Mim0sa, The Gimlet), Christopher Ward on the Alliance 02 for the Alliance of British Watch and Clock Makers, Massena LAB, two Time & Tide “Pizza Party” editions, and charity pieces for Mary’s Meals.
That is the tell. A brand that will not tell you when it started will tell you, at length, who it has worked with. Underd0g publishes relationships and jokes, and treats specifications as something you find out later. The irreverence is not carelessness. It is the part they have decided to be precise about.
First spotted via AugustMan’s profile of the brand.
Source: announcement
Why this watch, on this wrist?
NEW VIDEO
A Glasgow microbrand steps back from specs to let its founder explain the dial's custom numerals.
The clip, titled “An excerpt of our new film Blue on White,” does one thing: anOrdain’s video has founder Lewis talk through what the description calls “the custom numerals, designed in collaboration with Kia Tasbihgou (@kiatas).”
The origin story is refreshingly small. Lewis asked someone named Imogen for a recommendation, and she pointed him to Kia, based in the Netherlands. He says he was “very taken with early Breguet pocket watches” at the time, and calls the result “a playful fun take on Breguet.”
What’s absent is just as telling: no caliber, no case size, no price, no firing details. Just a founder saying it is “possibly my favorite.”
Source: announcement
Why this watch, on this wrist?
NEW VIDEO
In anOrdain's short film, founder Lewis and ceramics head Cara explain how fired clay dials diverge from the enamel they've mastered.
anOrdain’s film “Blue On White | The Model 1 Porcelain” is a hands-on look at a dial material the team developed from scratch.
Lewis details the process: clay fired at higher temperatures, a bisque firing in molds, then a second firing under glaze, unlike enamel’s glass powder fused to metal. Cara adds that the glaze bonds directly to the clay, with both materials achieving vitreous finishes through distinct methods. Two years of development, plus visits to Stoke-on-Trent potteries, helped them solve the key challenges.
The blue-on-white design draws from tableware tradition and, as Lewis notes, the tiled interior of Porto’s Casa da Música.
No case size, movement, price or edition figures appear here.
Source: announcement
Why this watch, on this wrist?
NEW VIDEO
An IWC Replies episode clarifies an engraving oddity and a smart servicing decision.
In a new IWC Replies episode, watchmaker Sabrina Herzog answers a viewer’s question about the century slider. The fitted slider reads 20, 21, 22, keeping the calendar accurate until 2299. The included spare reads 22, 23, 24, extending accuracy to 2499 after installation by a watchmaker.
The repeated 22 is intentional. A slider starting at 23 would leave the display wrong from the first day of 2300 unless swapped at that exact New Year. The overlap gives owners a full century to schedule the swap.
No caliber, no references, nothing on service intervals or requesting the part early.
Source: announcement
Why this watch, on this wrist?
NEW VIDEO
The Brooklyn indie brand filmed the drop but skipped the spec sheet.
No movement, water resistance, case dimensions, price, or even the stone material gets mentioned. What Brew did instead was point a camera at the drop itself.
The founder filmed the launch himself, wearing what he calls the first of the edition. He flipped the Shopify listing live between 9:57 and 9:59, then sent the Instagram post and email blast while reading early reactions aloud.
He says Brew made 250 of these and that each has its own unique dial. Those details appear nowhere else in the material we reviewed. The video’s description contains only the title.
A companion film from the same channel, “Beautiful Variations • Stone Blend,” runs alongside it as supporting maker material.
Source: announcement
Why this watch, on this wrist?
LOOK BACK
This 2019 clip from Echo/Neutra’s own channel pitched the Averau, a 316L stainless steel automatic built on a Swiss Made movement, as it launched its Kickstarter campaign. It’s a nice snapshot of the microbrand hustle from a few years back.
Why this watch, on this wrist?
|
NEW RELEASE Audemars Piguet Turns to Stone with Malachite Royal OaksTwo Royal Oak Selfwinding references pair 18-carat yellow gold with natural malachite dials, one at 41 mm and one at 37 mm.  Image: Audemars Piguet Source: Audemars Piguet Audemars Piguet has put natural malachite into the Royal Oak Selfwinding line, across two yellow gold references: the 41 mm 15513BA.OO.1320BA.01 and the 37 mm 15553BA.OO.1356BA.04. Both set a green stone dial inside the collection’s familiar octagonal case, with 18-carat yellow gold hands and hour markers picking up the case and integrated bracelet. Stone changes the personality of a Royal Oak more than a colour swap does. Malachite is banded and layered, so the pattern varies from one piece to the next, and that natural irregularity plays against a design built entirely on straight lines and repeated geometry. Audemars Piguet frames both watches around the artistry of stone dials, and the pitch holds up: the case supplies the discipline, the dial supplies the variation. The two sizes run different movements. The 41 mm carries the selfwinding Calibre 4309 with a 70 hour power reserve, the 37 mm the Calibre 5909 at 60 hours. Both beat at 4 Hz, drive hours, minutes and centre seconds, and sit behind a glareproofed sapphire caseback, with water resistance of 50 m. Audemars Piguet does not publish a price for either reference. Royal Oak variants arrive constantly and most of them are a finish or a colour. This one is closer to a material argument, and it is a more interesting one, because no two of these dials will read quite the same in the light. WATCH SPECIFICATIONS
|
