MICROBRAND REGISTRY
Every watch microbrand Spot.Watch has featured, plus what’s coming up next.
Read all Microbrand Spotlights →
Published
| Brand | Country | Website | Article |
|---|---|---|---|
| Serica | France | serica-watches.com | Read |
| Farer | United Kingdom | farer.com | Read |
| Selten | Hong Kong | seltenwatch.com | Read |
| Awake Concept | France | awakewatches.com | Read |
| Kollokium | Switzerland | kollokium.com | Read |
| SpaceOne | France | spaceonewatches.com | Read |
| Nodus | United States | www.noduswatches.com | Read |
| Monta | USA | montawatch.com | Read |
| RZE | Singapore | www.rzewatches.com | Read |
| Anoma | United Kingdom | anomawatches.com | Read |
| Furlan Marri | Switzerland | furlanmarri.com | Read |
| AnOrdain | Scotland, UK | anordain.com | Read |
| Vaer | USA | www.vaerwatches.com | Read |
| Formex | Switzerland | formexwatch.com | Read |
| Beaucroft | United Kingdom | beaucroftwatches.com | Read |
| echo/neutra | Italy | echoneutra.com | Read |
| Studio Underd0g | United Kingdom | underd0g.com | Read |
| Héron Watches | Canada | www.heronwatches.com | Read |
| Ocean Crawler | United States (Rochester, New York) | oceancrawler.com | Read |
| Helm Watches | United States (Miami, Florida) | helmwatches.com | Read |
| Zelos | Singapore | zeloswatches.com | Read |
| Söner | Sweden | sonerwatches.com | Read |
| Typsim | United States | www.typsim.com | Read |
| Lorier Watches | United States | www.lorierwatches.com | Read |
| Weiss Watch Company | United States | weisswatchcompany.com | Read |
| Autodromo | United States | www.autodromo.com | Read |
| Baltic | France | www.baltic-watches.com | Read |
| Astor+Banks | United States (Chicago, Illinois) | astorandbanks.com | Read |
| Traska | USA | www.traskawatch.com | Read |
| Brew Watches | United States (New York City) | www.brew-watches.com | Read |
| Beik & Moll | Egypt | beikandmoll.com | Read |
| Henry Archer | Denmark | henryarcher.com | Read |
| Atelier Wen | Hong Kong / China (French founders; manufacturing across mainland China) | us.atelierwen.com | Read |
| Mark Time | United States (Philadelphia, PA) | marktimewatches.com | Read |
| Gruppo Gamma | Unconfirmed (sold via Swiss-linked microbrand retail channels; specific HQ not verifiable from available sources) | microbrand.store | — |
| Straton Watch Company | Switzerland | www.stratonwc.com | Read |
| Wren Watches | United States (New York) — Swiss Made | www.wrenwatches.com | Read |
| TSAO Baltimore | United States | tsaobaltimore.com | Read |
| Signum Watch Co. | Switzerland | www.signumwatches.com | Read |
| Ferro & Company | Serbia | ferro-company.com | Read |
| Enchant | Canada | enchantwatches.com | Read |
| Resco Instruments | United States | www.rescoinstruments.com | Read |
| Direnzo Watches | Switzerland | direnzowatches.com | Read |
| Selten Watch Company | United States | — | Read |
| Santurce Collection | Puerto Rico | santurcecollection.com | Read |
| Oak & Oscar | United States (Chicago, Illinois) | www.oakandoscar.com | Read |
| Bausele | Australia | www.bausele.com | Read |
| Marin Instruments | USA | www.marininstruments.com | Read |
| Isotope Watches | England, United Kingdom | isotopewatches.com | Read |
Upcoming
| Brand | Country | Website |
|---|---|---|
| Micro Milspec | Norway | — |
| Sphaera | Austria | — |
| Magrette | New Zealand | — |
| Vero Watch Company | United States | — |
| Ianos | Greece | — |
| Seals Watch Company | United States | — |
Updated 2026-08-25.