NEW VIDEO
Formex's CEO Previews Three Essence 39 Upgrades in New Film
A brief maker-channel preview ahead of a fuller reveal on August 27.
On August 24, Formex shared a short film featuring CEO Raphaël Granito. He walks through the brand’s motorsport-engineering roots, his family’s history in component manufacturing, and how the Essence grew out of a 43mm crowdfunded launch eight years ago. The description labels it Formex’s bestselling watch.
Three upgrades arrive August 27: a screw-down crown, Sellita’s SW200-2 Power+ (65-hour power reserve), and a patented butterfly clasp with 3mm of tool-free adjustment per side. Everything else remains unchanged, per Formex.
Not shown: references, price, dimensions, water resistance.
Source: announcement
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