FACT OF THE DAY

What “Assembled in the USA” means on a watch, per Ocean Crawler

Illustration: AI-generated for Spot.Watch. Not a product image.

Ocean Crawler’s journal explainer clarifies “Assembled in the USA,” a label for substantial final assembly in the U.S., not a parts list made entirely in America.

The FTC treats that differently from “Made in USA,” which must meet the stricter “all or virtually all” standard under its Made in USA guidance. An unqualified “Assembled in USA” claim requires principal assembly in the U.S., substantial work, and the product’s last substantial transformation.

Its dive watches use Swiss made Sellita movements, with assembly, regulation, pressure testing, and final inspection in Rochester, New York. For buyers, the caseback phrase is a process claim, not a full component passport.

Source: oceancrawler.com

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