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Rolex Lists Oyster Perpetual 28 and 34 in Yellow and Everose Gold, With No Price Published
Rolex's new-watches page groups the two smallest Oyster Perpetuals under one feature set, omitting several usual specifications.
Rolex’s new-watches listing for the Oyster Perpetual 28 prioritizes presentation over specification. The page labels the 28 as a “New model” and presents the 28 and 34 together, sharing one set of feature panels instead of separate spec sheets.
The finish, not the diameter, takes center stage. Rolex describes the cases and bracelets as “primarily satin finished” and says this is “the first time that the satin finish has been employed on timepieces fashioned entirely in precious metal.” Bezels are domed and polished. The metals named are 18 ct yellow gold and 18 ct Everose gold, worn on the Oyster bracelet, and Calibre 2232 is presented as shared between the two sizes.
Then, the omissions. There is no price anywhere on the page. No water resistance figure. No power reserve. A section titled “New Superlative Chronometer certification” links out instead of detailing its criteria. Only the yellow gold 28’s reference (276208-0002) is listed; the 34’s (124205-0002) appears only in image filenames, and no Everose reference is provided despite the metal being named.
A panel titled “Natural stone hour markers” calls them “novel and charming” but omits the stone’s name and dial details.
So: gold watches with natural stone hour markers, at the small end of the line, presented without the numbers collectors would normally start from.
| Reference | – Oyster Perpetual 28, yellow gold: 276208-0002, this number appears in the "Discover this model" link (https://www.rolex.com/en-us/watches/oyster-perpetual/m276208-0002) and in rolex.com's own image-asset filenames on the primary source page (e.g., "…oyster-perpetual-28-and-34-m276208-0002-and-m124205-0002-golds…"). |
| Price | unknown, no price appears anywhere on the scraped rolex.com page. This is a notable absence given the assignment's interest in "the cheapest door into the brand." |
| Released | Not explicitly stated as a date on the rolex.com page itself. The page is labelled "New model" for the Oyster Perpetual 28, and image URLs throughout the page use the internal naming pattern "rolex-new-watches-2026-the-oyster-perpetual-28-and-34-…", an inference from asset filenames, not a stated release date. Independent corroboration (Business Times, 28 Jul 2026) reports Rolex "rolls out commemorative and refreshed models" for the Oyster's centenary in 2026, consistent with but not proof of an exact release date for these two references. |
Source: announcement
Why this watch, on this wrist?