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Citizen Renews Its ISU Figure Skating Sponsorship for a 44th Year
The 2026-2027 renewal keeps one of Citizen’s longest sports relationships in view across six ISU events.
Image: CITIZEN
Citizen has renewed its official corporate sponsorship of the International Skating Union for a 44th year.
Citizen calls itself the longest running official ISU sponsor since 1982. The next cycle begins at the 2026 Skate Canada International in Kelowna, Canada, October 30 to November 1.
The 2026 to 2027 slate includes six events: Skate Canada International, the ISU Grand Prix Final, the European Championships, the Four Continents Championships, the World Junior Championships, and the World Championships.
The draw for collectors is continuity, not a product tie in. A 44 year sports sponsorship is rare enough to say something about Citizen’s long horizon, and the six event calendar gives a concrete map of where the brand will appear this season.
| Released | 29 October 2026 (announcement); sponsored events run October 30, 2026 through March 21, 2027 |
Source: citizenwatch-global.com
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