MICROBRAND

Farer: The London Studio Embracing Bold Design

A British perspective, Swiss craftsmanship, and a bronze crown that tells its own story over time.

Image: source

Established in 2015, Farer emerged with a distinct identity: designed in London, crafted in Switzerland, and unapologetically vibrant. Founded by Stuart Finlayson, Jono Holt, Ben Lewin, and Paul Sweetenham, Farer set out to create watches that stand out. Starting with quartz models, the brand has expanded into a comprehensive collection, reflecting its ambition and unique style.

Farer is renowned for its bold use of color. While many brands opt for conservative palettes, Farer embraces adventurous dials and striking accents, earning it the 2022 WatchCrunch Microbrand Challenge title. A hallmark of Farer watches is the bronze winding crown, which develops a unique patina over time, ensuring each piece ages distinctively.

The brand’s growth has been impressive, maintaining its identity while expanding into automatics, GMTs, divers, world timers, chronographs, and moonphases. As Hodinkee noted, Farer stands out in a crowded market. Even in the competitive integrated bracelet segment, Farer distinguishes itself — what initially reads as familiar quickly reveals its own character upon closer inspection.

Signature Models

Farer sells directly through its official website, where you can explore their full range of GMTs, world timers, divers, chronographs, moonphases, and the Integra. For those seeking watches that break away from the ordinary, Farer is a must-visit.

Visit Farer →

And at Spot.Watch — that’s always worth noticing.