MICROBRAND
Serica’s Ref. 7505 Revives Classic Field Watch Proportions
This 35mm field watch combines COSC-certified precision with timeless design.
Image: source
Founded in 2017, Serica is a French independent watchmaker that has carved a niche with its focus on authentic design and quality craftsmanship. Unlike many brands that rely on flashy marketing or artificial scarcity, Serica lets its watches speak for themselves through meticulous attention to detail in proportions, finishing, and movement specifications. In an industry often driven by social media hype, Serica’s understated approach is a refreshing statement of authenticity.
The typical microbrand formula has evolved well beyond its Seiko-movement, generic-dive-case origins. Serica is part of a new wave of independents pushing boundaries with features like COSC certification, robust water resistance, and unique dial designs not typically available from major brands at reasonable prices. These independents are taking risks that larger Swiss houses often avoid — and the results speak for themselves.
Serica has become known for its unsigned dials and wide stepped bezels, which exude confidence without unnecessary flair. The 2026 Ref. 7505 exemplifies this ethos, emphasizing substance over hype.
The standout feature of the Ref. 7505 is its size. At 35mm in diameter, 9.60mm thick, and 41.50mm lug-to-lug, it faithfully revives the mid-century military proportions that defined the field watch genre. Few brands dare to release such compact dimensions in today’s market, which so often favors larger cases. Serica achieves this size without compromising on quality: the 7505 includes a screw-down crown, double-domed sapphire crystal, 200 metres of water resistance, and a COSC-certified Soprod M100 movement.
While the wide stepped bezel reduces the dial opening — making it smaller than some collectors prefer — the 35mm size is a calculated risk. For those seeking a vintage-inspired field watch with modern chronometer credentials, it is a worthwhile trade-off.
Pricing for the Ref. 7505 sits at $1,291 for the black and olive Minute Critical dials and $1,409 for the tuxedo variant — approximately €900 to €1,100 depending on configuration. Serica’s broader lineup, including the Diver 5303 and the Travel Chronometer GMT, follows a similar pricing philosophy, ranging from $1,300 to $2,500. For the most current specifications and availability, the official website is the definitive source.
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